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KEY POINTS
Doodles has not too long ago launched “Dullsville and the Doodleverse,” a collaborative storytelling enterprise with American report producer and rapper Pharrell Williams.
As revealed in a put up on X (Twitter) on April 4, this initiative is a part of a broader marketing campaign dubbed “Mission Grey,” geared toward delivering an immersive, multi-dimensional storytelling expertise by numerous mediums equivalent to movie, music, reside occasions, partnerships, merchandise, and digital collectibles.
Along with that includes music by Pharrell Williams, the marketing campaign will enlist the abilities of famend artists like Lil Wayne and Coi Leray. These artists may also lend their voices to characters within the movie, with Lil Wayne portraying “Captain Stoke” and Coi Leray taking over the function of “Deysi.”
Scheduled for launch this summer time, the marketing campaign will culminate in an immersive premiere on the Toronto Worldwide Movie Competition in September.
In response to the put up, additional particulars relating to collaborators, distribution, and extra featured artists are slated to be disclosed quickly.
This announcement signifies one other stride by Doodles in increasing its horizons past the NFT area.
Only in the near past, the mission unveiled a partnership with MNTGE to introduce NFT-inspired classic jackets. Earlier initiatives embody collaborations with Casio to introduce a G-Shock bodily watch accompanied by an NFT counterpart, in addition to a collaboration with Crocs for limited-edition bodily Traditional Clogs and NFTs.
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