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Sofia, Bulgaria, January twenty fourth, 2024, Chainwire
AdEx, a pioneer in digital promoting know-how, is unveiling its newest innovation – the ZK focusing on engine – set to be built-in into AdEx quickly after the platform launches in Q2 2024.
AdEx ZK emerges as a trailblazer in privacy-preserving promoting, addressing a vital want within the promoting area that has lengthy struggled with discovering a fragile steadiness between safeguarding person privateness and sustaining the utmost accuracy in focusing on. On this panorama, AdEx ZK is ready to revolutionize the business by providing a groundbreaking answer — full person privateness with out compromising the excessive accuracy required for focused promoting.
AdEx ZK is a focusing on engine inside the AdEx platform that makes use of in-situ processing know-how to course of information immediately on the customers’ gadgets, enabling them to retain full management over their information. By doing so, AdEx ZK adheres to zero-knowledge ideas, making certain no person data is disclosed throughout advert matching and complies with present and future privateness rules.
To harmonize person privateness and optimize advert efficiency, AdEx ZK employs user-curated adverts. On this strategy, customers actively select their most popular advert classes and, in flip, are incentivized to view adverts. This boosts person engagement and enhances total marketing campaign outcomes by fostering a extra personalised and rewarding promoting expertise.
AdEx ZK presents distinct benefits for each advertisers and customers. Advertisers get pleasure from compliance with privateness legal guidelines, decrease charges, transparency in marketing campaign outcomes and spending, in addition to entry to extremely focused and responsive audiences. Customers, then again, stay in full management over their information, can select the adverts they see, and in addition obtain rewards for viewing adverts.
This revolutionary focusing on strategy is poised to make an influence within the digital promoting area by addressing key business challenges:
Lack of Knowledge Privateness and Third-Social gathering Cookies Phasing Оut: AdEx ZK refrains from accumulating any person information for the advert matching course of, making certain full person privateness and compliance with privateness legal guidelines. With Third-Social gathering Cookies phasing out, advertisers face challenges focusing on the fitting viewers, worsening efficiency, and growing advert spending. Advert Fatigue: The introduction of user-curated adverts empowers customers to pick out their advert class preferences, enhancing engagement and person consideration. Customers are additionally rewarded with ADX tokens for viewing adverts. Excessive Charges: By establishing direct connections between advertisers and publishers, AdEx ZK considerably reduces charges. Advertisers profit from charges as little as 7% (or 4% with ADX tokens), a notable discount from the usual 25-30%.
“AdEx’s Zero Data Concentrating on Engine is altering how digital promoting works. We shift focus to giving customers full management over the promotional content material they eat and holding their information non-public. Then again, advertisers profit from higher focusing on and advert efficiency because of user-curated adverts and reward incentives. This isn’t only a novel technological strategy – it’s the beginning of an period the place personalised adverts and person privateness go hand in hand.” mentioned Dimo Stoyanov, COO and Co-Founder at AdEx.
By the introduction of AdEx ZK, AdEx seeks to revolutionize the digital panorama, introducing a novel strategy to the functioning of digital promoting and amplifying the management customers have over the content material they’re uncovered to. It is a shift in direction of a user-centric digital promoting ecosystem, fostering a extra participating and harmonious interplay between advertisers and customers.
About AdEx
AdEx represents a next-generation ad-tech answer aiming to handle and proper among the most distinguished inefficiencies of the internet marketing business, resembling advert fraud, lack of transparency in reporting, and person privateness. Based in 2017 as a decentralized advert change, AdEx has pivoted to a Demand-Aspect Platform (DSP) catering to the wants of Web3 advertisers. This transformation permits them to entry untapped audiences of potential crypto customers via programmatic promoting. Noteworthy platform benefits embrace minimal charges (simply 7% for launching a marketing campaign), premium publishers, fee choices in stablecoins, and enhanced safety.
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CommunicationsIvan Manchev[email protected]
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