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Hospitality big Hilton has teamed up with Paris Hilton’s 11:11 Media model to enterprise into the metaverse by a loyalty marketing campaign.
As a part of the collaboration, Hilton has turn into a part of Paris Hilton’s Slivingland metaverse house on Roblox. The metaverse now features a digital foyer for the Hilton Resort, the place a video highlights the corporate’s promoting with the message, “It Issues The place You Keep,” and its acquainted tagline, “Hilton. For the Keep.”
The collaborative marketing campaign permits customers to have interaction in challenges, resembling a scavenger hunt, to earn Hilton Honors Factors. These factors can later be redeemed for real-life perks. Rewards embrace the Diamond Tier Standing for a yr, the best elite standing degree at Hilton, providing advantages like room upgrades as much as the suite degree.
The marketing campaign — which is about to run till February 22, 2024 — additionally consists of the giveaway of over 12 million Hilton Honors Factors and the distribution of fifty,000 Hilton-themed digital wearables in collaboration with Paris Hilton.
Slivingland is considered one of Paris Hilton’s current metaverse initiatives, launched in August 2023. Impressed by her standard catchphrase “Sliving” (a mix of “slay” and “stay”), it represents the “pursuit of a really perfect life.”
Paris Hilton has gained recognition because the “Queen of the Metaverse” on account of numerous experiences she launched, resembling “Parisland” on The Sandbox in February 2023 and the Halloween-themed occasion “Cryptoween” on Roblox in October 2022.
Paris Hilton’s Web3 presence extends to non-fungible tokens (NFTs) as properly. In February 2022, she launched her first NFT assortment, “Paris: Previous Lives, New Beginnings,” in collaboration with Superplastic. Notably, the public sale for the “Fact Is Freedom” NFT from this assortment concluded with a successful bid of 68.88 ETH, equal to $188,892.
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